|Image courtesy of kiwanja.net|
In Q1 of 2012, across continental Africa, a total of 6.2 billion ads were served making up 13.7% of global ad traffic. This is a growth of 85% against the first quarter of 2011 when 2.6 billion ads were served.
In the first quarter, the region has already served nearly half the traffic generated over all of 2011. While the top 3 markets (Nigeria, South Africa & Kenya) remain of high interest among advertisers, marketers will do well to monitor the growth in Zambia, Tanzania and Zimbabwe.
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