March 08, 2012

The BuzzCity Roadshow : Kuala Lumpur 27 Apr '12

Mobile has revolutionized advertising and created a mix that includes the power mobility has over other advertising medium. This new addition has injected new levels of creativity for brands to communicate with consumers.  Now, new rules of engagement are needed as customers’ demands grow; brands need to listen to and engage with them.

The BuzzCity Roadshow returns to Kuala Lumpur on 27th April 2012 to share the opportunities that exist in mobile marketing. Through a half-day seminar at the Boulevard Hotel in Mid Valley, KL,  attendees will get a clear picture on how best to connect with their target consumers through the mobile internet. Key topics include :-

How Mobile Has Revolutionized Marketing
Keynote by KF Lai, CEO BuzzCity
In 2011, the mobile internet proved to be a game changer for marketing strategists. As more users look for products and services on their mobiles, they will also expect to interact with your business via their phone. So what does that mean to your business as users begin to buy with their mobiles?

Mobile in Your Marketing Mix
Chung Jaan Hao , CEO MNC Wireless
Every brand that is marketing today has customers that use mobile phones. The challenge for brands is to create mobile campaigns that pique consumer interest, are seamless to execute, and add value in the form of information or entertainment. But how do you define Mobile Marketing for your business?

Effective Mobile Media Planning and Buying
Panel Discussion
Experts across the industry discuss and share opportunities, challenges, best buying methods and key considerations around mobile campaigns – allowing you to plan and execute killer digital media campaigns.

Improving Reach & Frequency
(Andreas Vogiatzakis, Managing Director, OmnicomMediaGroup)
Old school rules still apply for Branding and Customer Acquisition Campaigns, or don’t they? We share case studies outlining successful measurement and acquisition methods from mobile campaigns.

Mobile Revenue Models – How to Monetize Traffic
(Jeremy Neyman, Head of Sales and Operations, Catcha Digital)
Media companies are experiencing strong growth in mobile traffic. Challenges so far, have been to monetize traffic. What can we learn from these companies that have been successful in monetizing mobile traffic?  How can you avoid common mistakes and build an effective business model? 

We look forward to seeing you. 

Registration begins at 10am, 27th April 2012. The program includes a light lunch, and the event will end at 4pm, with an informal networking session.

RSVP Now! 

Yes, I would like to attend