January 27, 2012

Hotspots : Latin America & the Caribbean - Q4 2011

Throughout 2011, across Latin America and the Caribbean, some 9 billion ads were served across 40+ markets. This is a regional growth of more than 330% Y-on-Y, making the region the fastest growing in the world.  

Mexico, Brazil & Argentina top the list for banner ads served in 2011 for the region. By Q4 2011, Peru, Guatemala, Paraguay & Ecuador have emerged as the next growth hotspots.

Mobile Value Added Services (VAS) continue to grow in importance throughout the region; although in Brazil demand softened as players realigned their campaigns amid stiff competition. The consumer’s continuing demand for VAS is perhaps best exemplified by the launch of opt-in mobile advertising services by Claro in late Q3. (In return for viewing ads, Claro will provide subscribers with points that they can redeem for free voice minutes and SMS).

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