August 29, 2011

Social Networking and Business 101

By Chester Ng, Sales Director (Southeast Asia) 
 
If you are a small business owner, you don't need to spend a lot of time or money to have a presence on the mobile internet. Free social networking tools are making it easy to create 'mobilised' content to attract and interact with consumers. You can also publish updates on your own, without having to depend on an agency or web developer.

Best of all, you'll reach a large market segment that depends on mobile handsets to access the internet.

In today's blog post, I'd like to share some examples with you of how major brands are using social networks. But whether you own a hair salon or a restaurant, work at a local retailer or manufacturer, you can apply these ideas to your own business in ways that will benefit your company's bottom line.

August 26, 2011

Mobile Hotspots : Latin America and the Caribbean

We recently highlighted hotspots in Latin America which generated a lot of interest among advertisers. This update outlines some of the devices used in some of the key markets in the region.

Device
Mexico
Brazil
Venezuela
Costa Rica
Apple
11.8%
0.8%
0.5%
1.5%
Blackberry
23.9%
0.9%
29.5%
0.1%
LG
12.3%
16.8%
6.9%
2.2%
Motorola
1.3%
4.0%
5.2%
1.1%
Nokia
33.4%
40.9%
33.9%
69.5%
Samsung
5.3%
27.0%
15.4%
4.9%
SonyEricsson
6.2%
6.4%
6.7%
16.3%


We have also expanded this hotspot “watchlist” to include the Caribbean nations. Please download the latest review abstracted from our Campaign Planner.  

August 19, 2011

Mobile Hotspots : Central and Eastern Europe

We often share market opportunities and wanted to highlight hotspots in Central and Eastern Europe.

Last year, a report called “Do you CEE?” was published which studied Central and Eastern European internet ecosystem. What is clear from the report is that the CEE is:-

  1. A market full of incredible potential for online advertising growth, 
  2. Growing from strength to strength and appears to be a forward-moving and....,
  3. ...has “much more room for new media”
Our own data also shows that countries in Central and Eastern Europe have had a year of tremendous growth in mobile. Advertisers are taking advantage of this particularly in Turkey, Poland, Romania and Russia.

Click here to download a brief summary of opportunities across continental Europe.

August 16, 2011

What’s The Shelf Life Of Mobile Games?

In the last 7 months our ad network has doubled in size; possibly because there are more (new) surfers on the mobile internet and also because they (early adopters and newbies) are spending more time surfing. Their voracious appetite for content has improved the longevity of many game titles on Djuzz. We looked at the Top 100 games of the last six months to see how older content fared against the latest additions….

August 12, 2011

Some Advice for the Makers of White Box Phones (and the rest of us too)

By Michael de Souza, VP Media


Walk into a handset store in the popular shopping mall ITC Roxy Mas in Jakarta or District 1 in Saigon and there's a very good chance you'll find rarely heard of makes being sold alongside the international mass-market brands.  Some phones, though, like the Blueberry and ti-phone, have a familiar ring to them.

These generic 'white-box' phones are selling just about as well – sometimes better – than their big-name competitors and they now offer the same features, and then some, at a cheaper price.

Telecom carriers and brand-name manufacturers are taking a big hit, but if the no-name upstarts are to survive and flourish, they should take a few tips from the likes of the iPhone and Samsung. Otherwise, they'll be knocked off the block by the next company that can slice a penny off the cost of a chip or screen.



August 10, 2011

Djuzz Top 10 - July 2011


In July, more than 7.5 million games were downloaded from our games portal Djuzz.  The Top 10 were …



#
Title
Downloads
Remarks
1
Need for Speed Shift
       397,418
Unchanged
2
Outlaw Racing  2011
       262,904
Up 15 places
3
The Sims  World Adventures
       241,495
Down 1 place
4
Command and Conquer: Red Alert Mobile
       219,763
Down 1 place
5
Underground Racer
       122,069
Unchanged
6
Cricket T20 Fever 3D Android
          97,796
Unchanged
7
Tom and Jerry - Mouse Maze
          93,144
Unchanged
8
Airforce  2
          91,521
Up 8 places
9
Ben 10 Power of The Omnitrix
          89,297
Unchanged
10
D Street Racing
          87,970
Up 1 place



New to the charts is Outlaw Racing 2011 which climbed 15 places to get to the 2nd position in July. The top climbers also included Airforce 2 which landed in 8th place having climbed 8 places.  Other big climbers in July were Ibibo Browser (up 2,870 places), Ultimate Mortal Kombat 3 (up 23 places) and EA Cricket 11 (up 45 places).


By the end of July more than 12,000 games were hosted on Djuzz and distributed via 1600 catalogue partners.

Click here to download the Top 50 Games on Djuzz.