December 16, 2009


In a recent post, our Executive Producer, Je, talked about Djuzz – our soon to be launched free games portal.  While development continues, we are happy to announce that we have launched the ALPHA version of the portal.

Please visit the ALPHA site on your mobile .


By Wandrille Pruvot, Regional Director, Europe

This week, I'd like to share with you the story of two French financial institutions, both of which are successfully using the mobile internet to attract young consumers.

One company is adopting a straight-forward sales approach, providing information about financial products and a connection to sales agents. The other is undertaking a branding campaign with no direct sales component, the sort of advertising more generally associated with soft drink and alcohol companies.

For both groups, the youth – particularly those under the age of 25 -- are a critical target market, because if you choose a bank by your mid-twenties, you're likely to stick with it for the rest of your life.

It's a sign of the times that these mainstream “brick and mortar” companies are now making the mobile internet an integral part of their advertising strategies, particularly to reach out to the younger demographics.

Let's take a look . . .

December 10, 2009

Commentary : Google's Directory for The Noughties Generation

If you like supporting your local restaurant or shop instead of the nearest chain outpost, then Google has just made your life a bit easier. The US launch of Favourite Places means consumers can find and review over 100,000 local businesses on the move by using their mobile.

December 07, 2009


By Romulo “Je” Alipio, Executive Producer, Games
Hi! My name is Romulo, but everyone calls me Je (pronounced like“JAY”) and I'm spearheading BuzzCity's new mobile games' initiative, DJUZZ (pronounced: “JUICE”).

Djuzz – an Algerian word meaning “Welcome” or “Come in”  is an ad-supported mobile games portal that will offer a rich variety of entertainment to consumers after its formal launch in early 2010. It also offers an amazing no-cost no-revenue-share business opportunity for content developers.