ARTHUR'S DAY

By Delynn Ho, Regional Director, Southeast Asia
In an integrated multi-media campaign that ran across television, in newspapers and online, Guinness recently raised a toast to its founder. From Ireland – where it all began – to New York, Nigeria and Malaysia, cries of “To Arthur!” could be heard: “To Arthur Guinness, 250 remarkable years!”

Two hundred and fifty years ago – in 1759 -- Arthur Guinness signed a lease on St. James Gate in Dublin, the site of Guinness' first brewery. The stout is still brewed there today.

To celebrate, Guinness put on concerts in four continents. And to drive people to the event in Kuala Lumpur, where the Black Eyed Peas would perform, the brewery ran mobile ads on the BuzzCity Network.
The campaign objectives were clear:

Commentary : Mobile Ad Networks and The Need to Stand Out.

Mickey Alam Khan cut close to the bone when he recently said “One of the issues that mobile ad networks face is positioning, or rather the lack of it.”

So, how did mobile ad networks find themselves in this position?

OUR OWN BABEL FISH

By Yuszela Yusoff, Manager, Content & Community

About four months ago, BuzzCity formally launched a member-driven translation platform that is transforming the way many people view and use myGamma. Local community groups are now surging and people from communities that were previously excluded are finding it a lot easier to interact online.

Today, myGamma is translated into more than 90 languages -- including Javanese, Kikuyu and Jamaican Patois. This is a huge jump from before, when myGamma was available in 14 languages. That seemed pretty good at the time, but it pales in comparison to the platform's new reach.