August 30, 2009

FOR MEMBERS ONLY

By Delynn Ho, Regional Director, Southeast Asia

Are you loyal to your favorite brands? Do you belong to a frequent flyer programme, the Heinnekin Music Club or some other consumer loyalty scheme?

Odds are the answer is “yes”.

August 23, 2009

MOBILE AS PART OF THE AD MIX ( AND FIGHTING DRUGS)

By Delynn Ho, Regional Director, Southeast Asia 

One of the most common misperceptions about mobile advertising -- among ad agencies and brands -- is that you need to craft an entirely new campaign to fit the mobile medium and properly target mobile consumers.

But the truth is it's not hard at all to tweak your existing collateral for viewing on mobile devices. The Office of Narcotics Control Board (ONCB) is running ads across the BuzzCity Advertising Network to increase the agency's profile, raise awareness of drug trafficking and engage the Thai public in a campaign to help protect their own communities. The mobile ads are part of an integrated campaign that includes outdoor billboards, radio, TV and the internet.

August 17, 2009

BuzzCity Tours : August & September 09

We’re always happy to share good news and the latest is our nomination for the Best Social Media Company Award at this year’s upcoming ME Awards. The Awards are taking place on 1st October at the Royal Garden Hotel, Kensington, London and we’ll find out then if we’ve won.

Meanwhile, this next month will be another busy month for our executives as we tour a few mobile industry conferences across several regions. This will be a good chance to meet with our team mates for updates on what we’ve been up to recently.

August 12, 2009

APPLICATIONS ARE NOT MEDIA

By Lai Kok Fung, BuzzCity CEO

Mobile companies are placing their bets now on whether applications or browsers will be the cornerstone of your mobile experience. Discussion within the industry is intense as carriers, developers, phone makers and internet giants like Google and Microsoft vie for market share and a spot at the top of your mobile speed dial list.