March 05, 2009

CONSUMER TARGETING

By Hisham Isa, Vice President (Marketing)

Just about every mobile campaign, by its very nature, is targeted at a particular audience. However many companies do not target their ads strategically. In this week's column, I'd like to share some best practices with you and also take a look at the Targeting Capabilities of the BuzzCity ad server. Particularly if you are a campaign manager who purchases ad space on the fly, I invite you to think about these five rules: 

March 01, 2009