Create an online account.
Simply go to www.buzzcity.com and click “Sign Up Now”. You'll be asked to choose a password and enter your company name, address and contact details. That's it. Now, you're off and running. (If you already have an account, just go to the BuzzCity homepage and log in.)
Create a Survey (or go to the next step)
(a) Give it a title, write a short introduction plus a thank you message to be displayed after the user completes the survey.
(b) Enter the survey questions; you can ask up to ten.
Questions can be “True or False”, multiple choice or open-ended (ie “what is your name?, what's your favorite song?, etc.). You can also set an award, starting at US$0.10, for each user who completes the survey. The awards are converted into Gamma Dollars, which can be redeemed for myGamma services or merchant contents. (You may wish to offer participants a chance to win other prizes as well.)
Create your Campaign
This is where you control the essentials, including:
- Ad Spend (daily budget)
- Bid Price*
- Campaign Duration (start and end date)
- Content Channels (adult, community, entertainment and lifestyle, information, mobile content, myGamma, search/portal/services)
- Target Countries
- Target Devices (choose “all” or specify phone make, models and other relelvant features like flash or MP3 capability)
Top Up Ad Balance
Actually, this can be done at any point in the process. You need to provide payment details before we can serve the ads. Payment can be made with any major credit card or via PayPal. If you are a publisher as well as an advertiser, you can also easily top up your spending account with accumulated revenue.
And that's it. Your first time around, you should be able to complete the whole process in less than half an hour. After that, you can probably create new campaigns in just 10 – 15 minutes.*A Note About Pricing
In the mobile world, advertisers bid to place ads on publisher sites. Starting bids can be as low as one US cent per click. Publishers meanwhile set a “sell” price for ads that appear on their sites.
Your bid should reflect the maximum cost per click you are willing to pay for each country. The higher you bid, the more likely your ad will be placed on a page that receives frequent views. However don't worry, you can't be over-charged. The system will automatically lower your cost per click during the campaign period, if there's less competition for the advertising inventory. So you will not pay more than necessary to deliver the ads.
BuzzCity also publishes a table – which you can access from your online campaign page – with recommendations on how much to bid for ads in each country in our network. These recommendations are based on current ad inventory supply and demand and will change from day to day. As I write this, recommended bids range from 1 US cent in many African and Caribbean countries to 61 cents in Norway. We suggest bidding at or above the recommended values in order to secure sufficient clicks for your campaign. However, you should also be prudent not to bid too high to avoid inflating prices and undermining your return on investment.
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