April 23, 2014

The BuzzCity Report Vol 4 Issue 2 (April 2014)


In the last quarter the network grew by another 15% and each day we deliver close to 1 billion advertiser banners. 

More household brands are advertising on mobile and not least among them are banks and financial services. Digital, and in particular mobile, of course offers opportunities for financial services to reach new market segments and deliver a different customer experience. Consequently, mobile banking has come to mean different things to different banks and each deploys mobile to suit their customer base.

In this report, we observe some growth of mobile banking, the rise of mobile-based banks and learn that many are yet to uncover the value proposition of banking with mobiles. 


More people are adopting mobile banking, and finding it easy and useful up but adoption has not seen more growth primarily because feel they do not need mobile banking. Adoption has defied popular belief of age bias but appears to have a gender bias. 

We continue to look at those hotspots that have attracted advertising dollars and are likely to do so in the coming months. We note particular advertiser interest in Pakistan and Bangladesh while rapid growth continues in Latin American markets.

April 16, 2014

Tips for Retailers

By Hisham Isa, Vice President (Marketing) 

Mobile users are constantly connected. Don't forget it. Whether they are in traffic, at home, the office or walking on the street, consumers are online.

What does this mean for retailers?

Here are a few tips . . .

April 02, 2014

Mobile & Desktop Campaigns – 4 Simple Steps

Consumers’ adoption of PCs, smartphones and tablets has given need for advertising campaigns to be spread across multiple screens for marketers to stay in front of audiences.  

From April 2014, advertisers can do just this on the BuzzCity Ad Network.


March 24, 2014

Mobile Hotspots: Thailand

By Hisham Isa, Vice President (Marketing)

When AIS - Thailand's biggest mobile operator, with a 43% market share - wanted to promote an online bookstore, they could have easily marketed it solely to their own customers.

But AIS chose instead to promote the AIS Bookstore outside its own network, placing ads through BuzzCity to access Thai mobile users across the country.

It would have been simple for the carrier to rely solely on its own resources, implementing a SMS campaign or placing an insert in monthly bills.

So why did it chose to advertise on mobile websites?