Mexico : M-Commerce Profile

Mobile advertising has grown more than 400% in Mexico over the last year; by the end of 2011 more than 1.3 billion banner ads were served to Mexican audiences.

Mexico is a market with a high rate (35%) of female  adoption of the mobile internet and the presence of users over 35 years old (19% compared to a global average of 15%). The influence of these mature users are disproportionately high when mobile purchases are made. Over-35's account for 25% of grocery purchases and 25% of travel related purchases.

Hotspots : Latin America & the Caribbean - Q4 2011

Throughout 2011, across Latin America and the Caribbean, some 9 billion ads were served across 40+ markets. This is a regional growth of more than 330% Y-on-Y, making the region the fastest growing in the world.  

The BuzzCity Report ( Volume 2 Issue 1 )

In 2011, consumers continued their mass adoption of mobile technologies, and many brands took their first steps to benefit from the marketing opportunities that inevitably follow in the wake of that adoption.

Our ad network grew in Q4 by a further 16%, reaching a total of 38.9 billion ads served globally. So, by year end, we reached a total that’s 139% higher than 2010.

BuzzCity Tours Jan & Feb 2012

The New Year starts with a busy schedule of tours for January and February.

1. Comsnets  2012, Bangalore (3-7 Jan) Manish
2. BOOST Conference, Jakarta (17 - 18 Jan) Silvia
3. Mobile Retail Summit, London (26 Jan) Daniel
4. Mobile Latam, Miami (1-2 Feb). In 2011, across Central and South America, more than 9 billion mobile ad banners were served on the BuzzCity Ad Network - Mexico and Brazil fulfilling almost 70% of the traffic in the region. While many markets in LATAM show triple digit growth, these still serve less than 10% of total global traffic it is clear that the potential for growth is enormous. KF is a speaker at this event and will share insights into paths to growth, user patterns and customer case studies.
5. MMA, Brand & Agency Briefing, London (1 Feb) Anna
6. Adtech, New Delhi  (22-24 Feb) Manish & Nikil. 
7. Mobile Marketing in Indonesia (23 - 24 Feb) Dewi
8. MWC 2012, Barcelona (27 Feb - 3 Mar) Stand 7E47.  KF Lai, Joey, Anna, Daniel & Ryan. In a session on "Mobile Advertising: Emerging Markets" Kok Fung will share insights from our network and results of our studies across the markets that we work in.