July 17, 2014

The BuzzCity Report Volume 4 Issue 3

The BuzzCity Report Vol 4 Issue 3 In the latest edition of The BuzzCity Report, we look at the recent growth of the network as more advertisers include mobile as part of their integrated marketing activities.

During the first half of the year, retailers and online stores competed for mobile audiences as consumer activity increased. Carriers were among the most active to meet consumer demand for content, particularly video. This has helped to drive content consumption in markets across South Asia, but in key African markets, industry players are hoping for lower data rates to support growth..

You will find results of a survey commissioned by the Mobile Marketing Association that investigates online shopping behaviour among mobile users. The report highlights challenges faced by retailers and shares insights for marketers to tap into the decision making process of the consumer.  You will find the survey summarised as an infographic here.

July 10, 2014

BuzzCity's Rich Media Platform: A How-To Guide

By Manish Mishra, Vice President (Sales)

BuzzCity has launched a new in-house rich media platform to make it easier for advertisers to serve video ads to mobile consumers across the globe.

As I mentioned in my last two columns ("The Rise of Mobile Video Ads" and "What the World Cup Tells Us About Mobile Video Ads"), video advertising is becoming increasingly popular on mobile. By one estimate, consumers spend nearly 1 hour a day watching digital video, while video ad spend rose 55% in the first quarter.

With the BuzzCity platform, mobile video advertising starts with a banner which expands into a video window with one click by the consumer.


In today's column, I'd like to walk you through the backend to show you how simple it is to set up a mobile video campaign.

June 27, 2014

What the World Cup Tells Us About Mobile Video Ads

By Manish Mishra, Vice President (Sales)

If there's one form of advertising that brands and consumers alike are most comfortable with, it's bound to be video. Television commercials have been a staple of the advertising community for decades. As I shared in my last column, video is also beginning to increasingly drive mobile advertising, a trend that is increasingly clear with the World Cup.

Sharing figures from Mary Meeker's annual state of the internet report, the New York Times reports that mobile data consumption is up more than 80% "as the world turns more to tablets and smartphones, especially to watch video".

The Interactive Advertising Bureau (IAB) notes that video ad spend rose 55% in the first quarter as compared with a year earlier.

To make mobile video advertising even easier, BuzzCity has launched a a new rich media advertising platform - it starts with a banner which users can click to view your video. 

In today's column, I'll like to share two important tips about using this medium, but first, a look at the most popular World Cup ads.

June 23, 2014

Who's advertising on Mobile ?

In the first half of 2014 the network delivered 166 billion advertising banners an increase of more than 32% compared to the first half of 2013. Our network now delivers 30 billion ad banners per month.

This follows the increasing diversity of advertisers adopting mobile as an advertising channel.