Stopping Click Fraud

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Click Fraud - a cybercrime that is estimated to cost companies more than US$6 billion a year in the United States alone - is serious business. At BuzzCity, though, we have a 5-step programme to stop click fraud and protect advertisers and publishers alike. What is Click Fraud? In a business environment where ...

The BuzzCity Report (Vol 5 Issue 2)

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In this report we cover the first quarter of 2015 during which our network delivered 88 billion paid ads, a growth of 14% over the last quarter. Responding to the boom in online sales, online retailers are extending campaigns to take advantage of demand. This has, in turn, supported the growth ...

BuzzCity Tours: Apr – Jun 2015

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BuzzCity, as always, will be at the forefront at several conferences, workshops, and seminars across the globe, and we hope to meet with you. Below is the list of events where you can catch us at, along with the BuzzCity personnel that you can schedule a meetup with. 1) Echelon.ID Jakarta 2015 Where:  Balai ...

Targeting Ads for Relevance and Content

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When South African Breweries launched a new product - Castle Lite Lime - to make greater inroads into one of the fastest-growing sectors of the beer industry, flavoured beers, it turned to digital media alongside TV and other traditional forms of advertising in an integrated campaign to attract a hip ...

Unity Plug-in for Android

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Cheaper smartphones and affordable mobile connectivity has resulted in yet more growth of mobile gaming in the last year or so. Mobile-Games Revenue Growth Is Outpacing Other Content The Growth of Mobile Gaming in South Africa In search of growth, video game companies hungrily eye Southeast Asia This is also reflected in the campaigns ...

Targeting Ads for Relevance and Scale

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Let's say that you're selling smartphones - or financial services or beer for that matter - in South Africa and you'd like to market your product to your core audience. You know that a majority of your consumers are male. If your budget is big enough, you might consider advertising on ESPN. But ...