April 16, 2014

Tips for Retailers

By Hisham Isa, Vice President (Marketing) 

Mobile users are constantly connected. Don't forget it. Whether they are in traffic, at home, the office or walking on the street, consumers are online.

What does this mean for retailers?

Here are a few tips . . .

April 02, 2014

Mobile & Desktop Campaigns – 4 Simple Steps

Consumers’ adoption of PCs, smartphones and tablets has given need for advertising campaigns to be spread across multiple screens for marketers to stay in front of audiences.  

From April 2014, advertisers can do just this on the BuzzCity Ad Network.

March 24, 2014

Mobile Hotspots: Thailand

By Hisham Isa, Vice President (Marketing)

When AIS - Thailand's biggest mobile operator, with a 43% market share - wanted to promote an online bookstore, they could have easily marketed it solely to their own customers.

But AIS chose instead to promote the AIS Bookstore outside its own network, placing ads through BuzzCity to access Thai mobile users across the country.

It would have been simple for the carrier to rely solely on its own resources, implementing a SMS campaign or placing an insert in monthly bills.

So why did it chose to advertise on mobile websites?

March 17, 2014

Mobile Hotspots: Latin America 2014

By Hisham Isa, Vice President (Marketing)

Rising smartphone penetration and cheaper phones are leading mobile advertisers to take a fresh look at Latin America, where there are now more mobile devices than people.

Brazil and Mexico are attracting the most attention.

But we are also seeing significant advertiser interest in Argentina, Costa Rica, Columbia and Guatemala.

In the fourth quarter of last year, the BuzzCity Network served nearly 3.5 billion ads across the region, up 55% from the previous quarter. We expect more than 4 billion impressions in the first quarter of this year.