So, What Are Rich Media Ads?

Are you looking to increase interactivity and consumer awareness of your brand?

If so, you should consider using rich media mobile ads.

According to a two-month study earlier this year by the Interactive Advertising Bureau, consumers react more quickly to rich media ads, which they find to be generally 'better' than standard mobile ads. Rich media generates higher brand recall – of both brand names and messaging – and nearly twice the interaction rate of standard banners.

In this article, we provide an introduction to Rich Media Ads as well as some initial steps for getting you started.

Let's begin though with a brief look at the evolution of mobile ads (we promise it will be quick!) . . .

Advertiser Inventory Alert : June 2013

While some struggle to keep up with the explosion of digital channels, the savvy marketer is going where the consumers are – and are getting there first. Those who are keen to get to where the customer is, will want to start early; when the cost to test is relatively low.

To this end we have identified markets that may be of interest to advertisers and media buyers running trials or exploring opportunities in non-traditional markets. In each of these markets a significant amount of traffic is available at the minimum bid price of USD 0.01 per click.

Please click here to download the Advertiser Inventory Alert for June 2013. If you would like to be included in our monthly releases, please email april[at]buzzcity.com.

It's not all Android and iOS

By Hisham Isa

Within a few weeks, Mozilla – the not-for-profit company that has largely made a name for itself in the Internet space – is set to make waves in the mobile industry with the launch of a new Firefox operating system for mobile phones.

The company is already offering free phones to developers who work on its apps.

Mozilla is not the only company trying to push Android and Apple out of the headlines . . . and off of consumers' phones.

Jolla, Tizen and Ubuntu Touch are also hoping to become top-tier smartphone operating systems.

In this article, I'll take a look at a few key questions as well as the implications of a changing ecosystem for consumers, developers and advertisers.

Case Study : Social Media and Customer Engagement

The success of social media marketing is often seen when big brands (and celebrities!) run campaigns that attract media attention when they get more Facebook fans or Twitter followers. 

There are a range of features besides the basic ‘likes’ that can be useful for achieving marketing goals, but proven tactics usually involve promotional giveaways. This is hardly surprising.  Decades before online social media even existed, businesses were already implementing successful contests, sweepstakes, challenges and promotional campaigns.