October 21, 2014

The BuzzCity Report Vol 4 Issue 4 - Sept 2014

In this report we cover the third quarter of 2014 during which our network delivered 83 billion paid ads. 

Over the course of the year we delivered 244 billion ads, a growth of 24% from last year.

Among the Top Markets in the third quarter are :-

India   20.0 billion
Indonesia   16.9 bil
South Africa   4.9 bil
Nigeria           3.3 bil
Pakistan         2.6 bil
United States  2.4 bil
Malaysia        2.4 bil

October 02, 2014

Movies: Delay Digital Releases At Your Own Peril

By Hisham Isa, Vice President (Marketing)

It's time for the feature film industry and television producers to adapt to a new era of distribution.

For decades -- since the advent of VCRs and home movie viewing, if not the beginning of television itself - major studios have given cinemas an exclusive window to screen films first before releasing them through other channels.

Today, though, these delays foster piracy.

September 26, 2014

Whiskey and Phones

By Hisham Isa, Vice President (Marketing)

TV Ad Dollars Are Shifting
to Web Videos 
The companies that provide consumer products and services are always on the look out for creative ways to market their goods.

Television ads used to be at the top of the ladder.

Then, viewers started recording programmes and fast-forwarding through commercials.

Enter product placements - a Coca-Cola cup here, an iMac there.

Now, though, a key group of consumers - youth aged 18 - 35 - are watching less television altogether, be it live or taped and are spending increasingly more time with other media devices - phones, tablets, game consoles and computers.

The changing nature of media consumption has led some brands to adapt again, this time becoming the producers and sponsors of their own content. (You'll want to read on: I'm about to share two great videos!)

September 24, 2014

BuzzCity Tours : Oct - Dec 2014

Over the coming months our team mates will be at several conferences and workshops and hope to meet with you.
  1. Istanbul Webit Conference : 1st – 2nd Oct. 2014 (Dan
  2. Johannesburg - Tech4Africa:  8th & 9th Oct. (Nick
  3. Dubai - Gitex 2014 : 12 - 16th Oct. (Amit)
  4. Mexico CityDevhr.mx 21st – 24th Oct. (Dan & Isabel)  
  5. London - Ad Tech London :  21st – 22nd Oct.  Come meet with our UK team  at  Stand No. 371  at The National Hall, Olympia.
  6. Paris Games Connection  :  29-31 Oct. (Sabrina)
  7. New York- Ad Tech New York  :  5th & 6th November (Dan
  8. Cape Town - Market Research in the Mobile World:  5th - 6th Nov (Nick)
  9. Cape Town - AfricaCOM: 11th-13th Nov (Nick)
  10. PuneNASSCOM Game Developers Conference : 13th -15th Nov (Amit, Anil & Mario)
  11. London - Apps World London : 12th & 13th Nov.  Our European team will be exhibiting our advertiser and publisher opportunities for applications developers. Please visit us at Stand No. 129 @ ExCel, London. 
  12. Miami - M2Games Latam  : 3rd – 4th December (Dan & Isabel)